It is a Public Information Officer's (PIO) job to have information and a prepared strategy for their chief executive at any moment.

Don't wait to be asked! A practical way to boost your credibility as a communicator is to build a daily or weekly media report that you provide up the chain of command.

As a woman-owned business, Sworn Impact embodies resilience and innovation, offering a unique perspective to public safety professionals and those who courageously serve their communities.